The Four Lads: “No, Not Much!”
Entered the chart on: 1/28/1956
Peaked on: 3/3/1956
Weeks at #2: 4 weeks
Songs at #1: “Rock and Roll Waltz” by Kay Starr and “The Poor People of Paris” by Les Baxter
Another year, another Four Lads song. 1956 is shaping up to be a lot more interesting than 1955 was, so let’s get this out of the way tout de suite, shall we? (See what I did there? A little gratuitous French for the Canadian artist I’m covering. Can-con!)
Oh, I get it, the “No, Not Much!” is ironic. He’s saying that he really would like it if his beloved would do all these things. It’s like the 50s version of “I’m Not in Love” without the bitter aftertaste. “Like a ten-cent soda doesn’t really cost a dime” is a very period-specific reference, that’s for sure.
For whatever reason, this is working for me in a way “Moments to Remember” didn’t. Yes, the song is sentimental as hell, and their voices are whiter than bleached notebook paper, but it clicks for me. “Moments to Remember” sounded clunky to me with the wailing soprano and the silly narration. This flows along nicely, buoyed by Ray Ellis’ lush orchestration. That rousing orchestral intro definitely made me stand at attention, and I think that lured me into the song.
It may well be the key to this song being such a big hit. As much as the corny stuff from “Moments to Remember” felt embarrassing, it was attention-grabbing, too. And I see Ellis was responsible for the arrangement and conducting of that song, too. The man knows his stuff with regards to making a song memorable, I must give him that.