Thursday, July 7, 2016
SHG: Joni James: "How Important Can It Be?"
Joni James: “How Important Can It Be?” Entered the chart on: 2/19/1955 Peaked on: 3/26/1955 Weeks at #2: 1 week Song at #1: “Sincerely” by the McGuire Sisters
It must have come as a breath of fresh air to the old guard to have a traditional female-sung ballad returning to the charts. That said, there’s a reason you remember, say, Doris Day or Connie Francis (to name two future artists I’ll be covering soon) and not Joni.
Joni is Italian-American, like Connie, and I guess you could say she’s her precursor. Definitely an old school singer of the “sing the notes on the right pitch but don’t get too excited” variety. I really can’t say much more about this than “it’s nice.” It’s professional and bland. Forgettable. I just listened to it and I already can’t remember how it goes. It sounds like a whole bunch of other songs just like this.
This is another artist I have a bit of a history with, as my grandparents owned a later single by her, “I Still Get a Thrill,” which was not a hit. I have a vague memory of the melody hook of that one but like this, it’s forgettable.
The Ray Charles Singers, who were on that Perry Como song, sang on this as well.